Confused about dental web marketing costs?
Why is the range of costs bandied around the business so wide? I was prompted to write this after reading and commenting on one of Chris Barrow’s recent blogs. Chris posed the question “what should I...
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What’s in a name….?
Domain names and how they fit into your web strategy Your website domain name is an extremely important asset and one which warrants careful selection and ongoing care. Your domain name is the...
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Which components make up the Google search results?
Google’s search index is multifaceted – here’s a quick overview With more and more dental practices developing an online presence and beginning to realise the importance of “Google”, I thought it...
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Getting started with internet marketing for your dental practice
17 frequently asked questions with answers from the Dental Media Blog If you have a dental practice, you will most probably have a website or at least be looking into getting one set up. Most...
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New GDC standard – Transmission of Confidential Information
Website and email communication of sensitive patient data New GDC guidance, due to come into effect at the end of September 2013, incorporates a new clause covering the transmission of confidential...
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Website design trends
Identifying the good and the bad in modern web design The web moves incredibly quickly; what was relevant in web design 18 months ago may no longer be valid today. However, whilst accepting that some...
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Keeping Your Online Accounts Safe – The Adobe Debacle
The importance of secure passwords and regular back-ups My day has been delayed somewhat thanks to Adobe – the makers of web and print design software. Thanks to their insecure data storage, 2.9...
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Branding your practice on a budget
Affordable visual branding solutions for dentists First impressions count – although our parents always advised that you should not judge a book by its cover, that principle cannot be applied to...
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The SEO versus Pay-Per-Click debate
Which is best for my website promotion? This is a very popular question asked by dentists who are trying to determine which web marketing channel will deliver “best bang for buck” – SEO or...
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Q&A about Dental Media
What we do and how we do it It’s great to see dentists starting to ask all the right questions of their web marketing partners. With lots of useful, easily accessible information available, it’s now...
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Using Google Webmaster Tools To Improve Dental Website Performance
A “must have” Google tool to help manage your web presence If you are serious about your dental practice website you will want to know that it is performing as well as possible and gaining the best...
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Dental Marketing – The 2014 Tool-Kit
Successful dental marketers will use these tools in 2014 With 2014 just around the corner and more dentists realising that the web is a primary source of new patient enquiries, it’s timely to conduct a...
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Paying excessively for your website hosting and maintenance?
Why migrating your website to Dental Media makes sense Do you ever look at your dental website hosting and maintenance bill and wonder what you are actually getting for it? Is it good value? Are there...
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Your 2014 dental marketing “to NOT do” list
Don’t make these mistakes in 2014. With a plethora of New Year marketing “to do” lists widely available, I thought I’d quickly switch the topic on its head and compile a quick list of what NOT to do...
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Helping dentists with Google reviews
Reviews are important for search ranking and reputation management – here’s how to encourage them…. Google reviews are known to be an important factor for helping a website to appear prominently in the...
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DIY web design – is it worth it?
Can a DIY dental website present a professional image for your practice? Occasionally we receive enquiries where the caller is considering a DIY dental website builder for their practice and wishes to...
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Internal Marketing for your Practice
What is “Internal Marketing” and why is it your first priority Text books will define “internal marketing” as the process whereby the employees and processes within an organisation are aligned and...
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Managing your business reputation on-line
What is on-line reputation management (ORM) and how does this apply to dentists? In this highly connected, web enabled world, bad news about a business can travel fast and wreak lots of damage very...
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Can I incentivise to gain Google reviews?
Offering incentives to encourage reviews – is this sensible? Getting good Google reviews is important for two main reasons: great reviews catch the eye in search results and serve as a recommendation...
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New to dental marketing? Start simple….
With a plethora of practice marketing ideas available, where should you start? The world of dental web marketing has become an increasingly crowded space, particularly so in the last 2 – 3 years as new...
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